When I started my side hustle journey, I also stepped away from some of the major social media platforms like Facebook and Twitter (or X, as we’re apparently calling it now).
I was already familiar with the idea that if something is free, then you are the product. The Cambridge Analytica scandal years ago was a real eye-opener, but more recently there was something unsettling about seeing so many tech CEOs lined up at the US presidential inauguration. It nudged me into thinking a little more carefully about my own relationship with data.
Now, before I accidentally become the face of a data privacy movement, let me be clear: I’m not about to throw my smartphone into the sea and live off-grid.
I understand we live in a data-driven world. Directed adverts are sometimes convenient. AI is becoming part of daily life, and we’re all contributing data constantly.
What I became more aware of, though, is this:
People will actually pay you for your data.
If companies are going to collect information about how we shop, browse, watch videos, and make decisions, there are ways to earn a little extra cash by sharing some of that information intentionally.
So, here are my rankings for the best (and least effective) ways I’ve found to get paid for your data in the UK.
S Tier: Market Research Sites (Prolific & Respondent)
If you’re serious about earning money from sharing your opinions and experiences, market research is king.
Sites like Prolific and Respondent connect you with researchers looking for participants. Studies can involve surveys, interviews, focus groups, or testing products and services.
Potential earnings range from £20 per hour to several hundred pounds for specialist studies.
The downside? You often need to apply for quite a few studies before getting accepted. It also helps if you have a sought-after professional background. People working in tech, STEM, procurement, or specialist industries often report higher success rates.
My advice is to build this into your routine. Spend 20–30 minutes a few times a week checking applications and responding promptly.
Personally, I haven’t had huge success yet, largely because of work, studying, and trying approximately seventeen other side hustles at once. However, Reddit communities consistently report positive results, so this is definitely one I plan to revisit.
Potential earnings: £50–£200+ per month
A Tier: Data Sharing Apps (MSR)
Recently, I’ve been experimenting with MSR (Measure Protocol).
This won’t replace your salary, but it’s one of the easiest ways I’ve found to earn extra money with very little effort.
Tasks generally take 2–10 minutes and involve sharing data such as:
- Amazon search activity
- YouTube viewing habits
- Screen time information
- Shopping behaviour
There’s often a £7 bonus for completing your first five tasks, and I quickly earned £17 with minimal effort.
Realistically, you’re looking at £20–£30 per month.
The obvious downside is that you’re sharing quite significant amounts of personal usage data. That won’t suit everyone. However, much of this information is already collected by companies anyway, so it comes down to personal comfort levels.
Potential earnings: £20–£30 per month
A Tier: Receipt Scanning Apps
Receipt scanning is perhaps the definition of “better in your pocket than theirs.”
I’ve been using SnapMyEats, which pays £1 for every five food and drink receipts uploaded, capped at £5 per month.
No, you’re not retiring early from photographing your coffee receipts.
But if it takes thirty seconds and nets you an extra £5 a month, why not?
There are plenty of other grocery receipt apps available too, each with slightly different reward structures.
Potential earnings: £5–£15 per month
B Tier: Survey Sites
Survey sites can feel a little like marmite.
I personally use Qmee, largely because it allows instant PayPal withdrawals. Many competitors have minimum withdrawal thresholds of £10–£50, which can feel frustrating.
The downsides include:
- Survey disqualifications
- Technical issues
- Long questionnaires
- Occasional existential crises halfway through rating toothpaste adverts
During my first month, I earned around £10.
Nowadays, I set myself a small target of £10 per week, which I use to fund an experimental Trading 212 investment pie.
It’s not glamorous, but it’s consistent.
Potential earnings: £10–£40 per month
Bonus Tier: Mystery Shopping
This isn’t strictly selling your data, but you are being paid for your opinions and observations.
Mystery shopping involves visiting shops, restaurants, or services and providing structured feedback.
Because I live rurally, opportunities are limited. However, if you’re based in a city, it can be a fantastic side hustle. You may even get paid to eat out or purchase things you needed anyway.
I actually did mystery shopping as a student and genuinely enjoyed it. Having also worked in retail, I’ve experienced both sides of the process.
The biggest skills required?
Being discreet, paying attention to detail, and remembering not to accidentally announce that you’re the mystery shopper.
Potential earnings: Highly variable depending on location
Final Thoughts
None of these methods will make you rich.
But they can fit around full-time work, family life, and existing commitments with relatively little effort.
For me, market research still offers the highest potential return. Data-sharing apps and receipt scanning provide the easiest “set and forget” opportunities, while surveys remain a reliable fallback option.
At the end of the day, companies value your data.
You might as well decide when it’s worth getting paid for it.
Small wins compound!











